Inneresting 66
issue 66
September 3rd, 2021
Letting the audience choose their own adventure
Writing with the audience in mind usually means putting yourself in their place. Interactive storytelling requires writers to give the audience control.
Hilary Lewis breaks down the multiple branching paths of the interactive Unbreakable Kimmy Schmidt Special with explanations from the cast and crew on their planning.
Aaron A. Reed takes a deep dive into The Beast, the first large-scale Alternate Reality Game (ARG) deployed as part of the marketing for the 2001 film A.I.
Shaking up the theater experience
William Castle was a classic master of in-theater scare tactics. Check out the Smithsonian overview of his career, or these clips highlighting some of his manipulative tactics.
Elena Lazic considers the possibilities and pitfalls of 4DX, the evolution of Castle’s ideas.
Adding story to theme park rides
If you haven’t watched the Star Tours episode of the Disney+ series Behind the Attraction, you can check out this fan-made video collecting interviews and promotional material about the ride’s creation. Both highlight the challenges of crafting a story to work with the technical limitations of the ride itself.
To see that work in action, watch the footage from the post-prequels second edition of the ride, or enjoy this ride POV video featuring the original characters and storyline.
Highland How-To: Taking Shortcuts
Even with apps you’ve used for some time, it can help to review the basics. Sometimes you can discover a feature you’ve missed, or a faster way to do a repetitive task.
Highland 2’s Knowledge base lists out every keyboard shortcut for the app, helping you keep typing, but also making sure you know about all the available options for how Highland can help you write.
For more information about how to get the most out of Highland 2, check out our Knowledge Base!
Other Cool Things
If you’re looking for an excuse to try something new in the kitchen this weekend, try Giulia’s pasta recipe from Luca.
Find out why Dannon put fruit on the bottom of its yogurt instead of stirring it in.
Learn how app-ordering and social media shifted buying habits at Starbucks, leading to iced drinks outselling hot drinks even in the winter.
And that’s what’s inneresting this week!
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